Daybreak Southlink boosts recycling efforts with TOMRA M1

Customer experience and reward

Store owner Brendan Scally shares the positive impact the TOMRA M1 machine has had on his family and the community. "My son and I come in every weekend. We gather cans at home during the week, and the bag gets bigger and bigger. On Saturday, we pop in here, and he looks forward to it. He pops in all the cans, the machine spits out the receipt, and he's delighted with the money. I allow him to keep it," says Brendan. This initiative has not only raised a habit of recycling in Brendan's family but also inspired a sense of responsibility and reward in his son. "It just promotes him to do this kind of thing," he adds.

Since taking over the business from his father in 2006, Brendan has seen a remarkable response to the introduction of the TOMRA M1 machine, highlighting its operational success. "So far, we have collected over 100,000 containers and counting. The feedback has been good. We see repeat customers coming back daily using it, and their interaction with the machine is smooth," Brendan reports.

Andrew Boyle, Senior Sales Team Lead for TOMRA Collection Ireland, explains that the decision to install the TOMRA M1 was influenced by its compact size and user-friendly design, making it an ideal fit within the store.