TOMRA launches world's first open managed system for reusable takeaway packaging
A groundbreaking initiative for reusable takeaway packaging was launched today as a three-year pilot project between TOMRA and the municipality of Aarhus.
“TOMRA believes reusable takeaway packaging will be an increasingly important and necessary part of a circular approach to waste management, and we are determined to provide novel, attractive and efficient solutions to enable this. We believe that a shared infrastructure with automated collection points is a prerequisite for successful implementation. In addition to the technical setup, another key success factor for broader adoption is that the system is accompanied by policy frameworks that will ensure that these systems are utilized. We are confident that with this pilot project we will demonstrate that reusable takeaway packaging is a viable alternative going forward,” says Geir Sæther, TOMRA Senior Vice President and Head of TOMRA Reuse.