Solutions for reusable "on-the-go" packaging
City solution
The TOMRA reusable takeaway packaging system provides a unique convenience for businesses that offer takeaway food and drinks (like cafés and quick serve restaurants), as well as for consumers. The system is designed as an open system, meaning packaging from different packaging providers can be returned 24/7 to a shared infrastructure of automated collection points throughout a city.
High packaging return rates are ensured by having a monetary return incentive in the form of a deposit that is paid when purchasing the takeaway food/drink, and afterwards reimbursed in full to the consumer when the packaging is returned to a collection point. When returning the reusable cups to one of the automated TOMRA collection points specifically used for takeaway packaging, the customer receives the deposit reimbursement directly on their card/account. This is possible by tapping a contactless payment credential (card, phone, smartwatch, etc.) to activate the dedicated TOMRA collection point.
Key components of our city solution
System convenience
- No added operational burden to retail partners
- No need for consumers to register or use specific smartphone apps
- Easy to redeem deposit at automated collection points
System accessibility
- Open to all qualified packaging, regardless of provider
System integrity
- Full digital control of operational data and deposit cash flows
- Serialization used to activate/deactivate deposit value on the reusable packaging
System scalability
- Automated collection points can be placed indoors or outdoors, and accept only packaging used in the system
- Centralized hub for sanitization and quality control of all reusable packaging used in the system
- Streamlined logistics for picking up and delivering packaging
Additional solutions
The TOMRA Reuse team is currently exploring and working on the development of additional reusable packaging solutions for events, exhibitions, entertainment venues, and quick service restaurants. We will provide more information about these solutions in the near future, but please reach out to us if you have any questions in the meantime!
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